The Liquid Way and our Vlog team are back from the amazing European Independent Film Festival in sunny Paris.
Liquid proposed and negotiated the premium sponsorship of this festival back in December 2009 to one of our client G-Technology. The event was to act as a means of connecting G-Tech to the European independent filmmaking community and communicating their range of awesome external hard drives which offer speed, reliability and affordability to this important sector.
We then activated the sponsorship through strong collaboration between the our PR team and that of the festivals, maximising press and social media opportunities, engaging the blogger community and by generating video and photo content from the festival creating a ‘behind the scenes’ stream from the live event on the G-Technology.eu site. Check out the action on the G-Technology site and the Flickr pics stream.
