Are you ready for change?

A year before its official opening, the final slab of concrete was laid last week at the topping out ceremony of One New Change – Land Security’s biggest and most prestigious development yet.

You couldn’t get a better backdrop for such an event – check out the stunning (new!) view the landmark offers of St Paul’s cathedral and London.

Around 200 high-level guests in attendance included the world-renowned French architect of the building, Jean Nouvel, and London’s Deputy Mayor for Policy and Planning, Sir Simon Milton.

The development has been designed to reflect its surroundings by featuring glass to give the impression that the building is changing colour in relation to the sunlight. We drew upon this visual feature for the topping out event – bringing the space to life with light and colour produced by the most advanced technology.

Enjoying the finest food and champagne, it was fantastic for guests to see how well the development is coming along. Count down to the official opening starts now!

Architect, Jean Nouvel and Chief Executive of Land Securities, Francis Salway

Stunning visuals

Guests network at the Topping Out event

Say hi to Mirai

Meet Mirai – Hitachi’s very own robot.

Mirai – which means ‘tomorrow’ in Japanese – is the navigator of a new microsite Liquid has created for Hitachi’s air conditioning and refrigeration division.

The robot tells customers exactly how and why Hitachi products provide futuristic solutions – engineered for tomorrow and the tomorrow after that.

Other cool interactive features include project calculators for users to work out sound pressure levels and cold draft prevention. Users simply type in the information and Hitachi will find the best products for them.

Admire Mirai at www.hitachiaircon.com/tomorrow

The microsite is part of a wider range of communications activity Liquid delivers for Hitachi ARG, which also includes advertising and PR.

Recent PR has seen Liquid create a buzz in the consumer lifestyle press about Hitachi’s new heating solution – Yutaki – which can cut home owner’s heating bills by 30% and reduce CO2 emissions by 50% compared to a traditional boiler-led system.

Great British Summer comes to London

This week 3 caravans roll into Land Securities locations across London to launch “The Great British Summer” – a video installation created by The Liquid Way. Live sport including Wimbledon and the Ashes will be on show on the big screens until the end of July.

Meridian turns up the volume

The Liquid Way complete the brand development of Meridian Audio, the premium audio brand – helping to raise awareness and clearly define its position within the AV market. Having recently come under new management, Meridian is committed to improving its brand equity and appeal to a wider audience.

ESPA Super Active launch

The new Super Active skin care range from ESPA is launched today by The Liquid Way. Activity includes brand positioning, collateral and POS within ESPA spas, treatment salons and Liberty and Harvey Nichols stores. Liquid created a blend of natural macro photography and cool scientific colour hues to highlight the high efficacy of the Super Active range of concentrates, complexes and masks.

New site launch for ondemand!

The Liquid Way today launched the new On Demand website. The new site builds on the corporate identity work undertaken by Liquid last year and aims to help position On Demand as a global player in transactional TV.

Summer at Cardinal Place

The Liquid Way launches a full programme of summer events for Land Securities designed to attract shoppers to their Cardinal Place retail destination in West London. Activity kicks off with ‘On your Bike’, a virtual cycle race taking place during the Tour de France – and continues with a series of events throughout the summer including a mini-farm and circus skills workshop.