Visit the Driven Creativity gallery exhibition

If you have some free time next week, be sure to visit G-Technology by Hitachi’s Driven Creativity Competition gallery exhibition – held at The Brick Lane Gallery in London, November 17th-22nd, 2010.

We’re organising the exhibition, which will showcase all of the awe-inspiring shortlisted film, photography and music entries from G-Technology’s Driven Creativity Competition. What’s great about the competition is it not only recognises and rewards the aesthetic qualities of creative work, but also the invention and drive that went into creating it, with some inspiring stories behind the creation of each entry.

The overall competition winner – of a grand prize of €5,000 – will also be revealed at an exclusive private view of the exhibition on November 16th, 2010; bringing together shortlisted  entrants, jury panel members, the audio, music, film and technology press, G-Technology representatives and its customers, to network and to admire all of the showcased creativity.

As developers of innovative storage solutions for those looking to push creativity beyond the limits, G-Technology’s first ever Driven Creativity Competition is a fantastic way for them to continue to support and celebrate the creative community.

Click here to learn more about the gallery exhibition and competition winners.

Hitachi Rail designs

Last month we worked with Hitachi Rail to enhance its presence at InnoTrans – the leading international trade fair for transport technology, held in Berlin.

Its exhibition stand offered visitors a chance to ‘Experience Hitachi working for you’, demonstrating how they have succeeded in introducing a number of commuter and high-speed trains on time, including the super-speedy Class 395 trains.

We created brochures, print advertising, promotional items and invitations, along with graphics and an interactive presentation to incorporate onto the exhibition stand. Here are some of the designs:

G-Technology’s Driven Creativity Competition

It’s fantastic to see such high quality film, music and photography entries submitted into G-Technology’s Driven Creativity Competition. We’re managing and promoting the competition, which asks creatives to submit their unique work for a chance to win €5,000, cool hard drives and the opportunity to have their entry showcased at a gallery in Brick Lane.

Check out a selection of the photography entries submitted so far below, along with this funny animation about how a dancing janitor almost killed a hospital patient – ‘Polished off‘ and a song about missing someone so badly that you ache – ‘Bruised.’

iTunes treat from Continental Airlines

Continental Airlines recently treated its travel bookers and buyers to a very cool iTunes gifts to promote its new four flights a day service from London Heathrow to New York.

The flights feature the ubre comfy BusinessFirst® flat bed seats (which incorporate cool features such as iPod connectivity!), so we designed and organised distribution of an iTunes mailer to the airline’s target audience.

Shelley Hinde, Continental Airlines Marketing Manager UK&I, said: “The iTunes mailer has been fundamental in raising the profile of our business class product to the Heathrow audience and making business travellers aware that there is now a viable alternative to the UK carriers when flying to New York.”

The activity follows the launch of Continental’s flat bed seat at the World Travel Market and as a national roadshow earlier this year – all managed by Liquid too.

Launching G-Technology’s Driven Creativity Competition

We’re continuing to help G-Technology by Hitachi support the efforts of the creative community by launching its exciting Driven Creativity Competition.

With online entry available now through the G-Technology website, photographers, musicians and filmmakers can enter their unique work into the competition for a chance to win €5,000 towards their next creative project. Entrants will be rewarded not just for the aesthetic qualities of their work, but for the dedication, invention and drive that has gone into creating it.

As as designing and managing the competition, we’re also handling social media to incorporate jury members’ expert tips and organising an exclusive gallery exhibition in London’s Brick Lane later this year to showcase the winning work.

Follow all the creativity: www.twitter.com/gtecheurope

Drumming into the European market

Click here to check out the new website we’ve designed as part of a European-wide marketing campaign for Gretsch Drums.

It features a video of Gretsch ambassador, Karl Brazil, recording with Renegades (aka Feeder) and photography of Ellie Goulding’s drummer, Joe Clegg. The website launches with two innovative drum kits and will grow over the year as new kits specific to the European market are launched.

The activity follows in-depth consumer research across target markets which allowed us to devise a strategic and creative approach to capture European market share for Gretsch.

Our research revealed that the brand was well respected but seen as ‘precious’ – almost too fragile to touch. It was also seen as very much a jazz brand and was not in the consideration set for rock and pop drummers.

Our strategy was to show the versatility of the Gretsch sound – the reason it is kit of choice in recording studios catering for many different sessions. The style of the new photography and video is a lot more real – more ‘dirty’ – showing the kits as they are really used with all the clutter, tape and cables.

G-Tech at the ECU European Independent Film Festival

The Liquid Way and our Vlog team are back from the amazing European Independent Film Festival in sunny Paris.

Liquid proposed and negotiated the premium sponsorship of this festival back in December 2009 to one of our client G-Technology. The event was to act as a means of connecting G-Tech to the European independent filmmaking community and communicating their range of awesome external hard drives which offer speed, reliability and affordability to this important sector.

We then activated the sponsorship through strong collaboration between the our PR team and that of the festivals, maximising press and social media opportunities, engaging the blogger community and by generating video and photo content from the festival creating a ‘behind the scenes’ stream from the live event on the G-Technology.eu site. Check out the action on the G-Technology site and the Flickr pics stream.

Turning on tomorrow

Check out these photographs of Samsung’s engaging consumer electronics launch – held at Chelsea Football Club on March 9th, 10th, 11th.

Under the theme of TURN ON TOMORROW, we managed all design and production elements of the event spread over 1,600sq. metres in the club’s Great Hall.

The event demonstrated the changing habits of the consumer, from the passive use of TVs, replaced by a more active and intuitive use of equipment – the “couch potato” of old to the “armchair athlete” of tomorrow.

There were some cool products exhibited including a robotic vacuum cleaner and the show-stopping headline product – 3D TV.

Reinforcing the event’s TURN ON TOMORROW theme, we also organised an evening Gala dinner for Samsung’s delegates at the London Science Museum.

During the evening, guests discovered what it feels like to be an astronaut in the museum’s unique motion 3D effects simulation theatre – Force Field – and were treated to a high-energy dance performance by the Britain’s Got Talent superstars, Flawless!

Driven creativity

We’ve been working with some of Europe’s best photographers, musicians and filmmakers as part of our campaign for Hitachi GST and their awesome G-Technology external drives.

The activity is part of a communications strategy for their premium G-Tech products across Europe. Our research found that the premium hard drives are loved and highly rated by their users so we took the approach of recruiting leading artists across a range of media who trust their unique work to G-Tech drives to become official G-Tech ambassadors.

The European website launches today with page advertising in MacWorld under the campaign line of ‘Driven Creativity’ – featuring artists driven to extremes to achieve their work and for whom losing this digital output would be a disaster (and who trust this work to G-Tech drives).

Among the spokespeople are Italian wildlife photographer, Stefano Unterthiner, who spent four months alone battling sub-zero temperatures in the South Antartic for his penguin photography project, and another four months in the wild in Finland taking images of Bears. And Director of Photography and Underwater Cameraman, Andy McLeod, who recently helped to film Channel 4’s Dare Devils – a series of films that followed some of the world’s most extreme (or crazy!) individuals pushing themselves to the physical and mental limits of human capability.

Check out the new G-Tech site for more stories and watch out for more cool activity in 2010 including a full roll out of European sites, experiential and sponsorship activity.

Are you ready for change?

A year before its official opening, the final slab of concrete was laid last week at the topping out ceremony of One New Change – Land Security’s biggest and most prestigious development yet.

You couldn’t get a better backdrop for such an event – check out the stunning (new!) view the landmark offers of St Paul’s cathedral and London.

Around 200 high-level guests in attendance included the world-renowned French architect of the building, Jean Nouvel, and London’s Deputy Mayor for Policy and Planning, Sir Simon Milton.

The development has been designed to reflect its surroundings by featuring glass to give the impression that the building is changing colour in relation to the sunlight. We drew upon this visual feature for the topping out event – bringing the space to life with light and colour produced by the most advanced technology.

Enjoying the finest food and champagne, it was fantastic for guests to see how well the development is coming along. Count down to the official opening starts now!

Architect, Jean Nouvel and Chief Executive of Land Securities, Francis Salway

Stunning visuals

Guests network at the Topping Out event