Just another WordPress.com weblog
We dusted off the smart frocks again and headed up to London to receive two very welcome further gongs for our creation of Hitachi’s ‘Inspire Life’ experience at the Eventia awards 2008. The venue was ‘interesting’… The Troxy on the Commercial Road in East London – a bit like stepping back in time to an old Buster Keeton film – an Art Deco explosion.
The event won awards in the categories of Best New event and Best Conference.
Our work for Hitachi Europe in the creation of the Inspire Life Experience achieved industry recognition at the recent Brand Experience Awards with a Silver in the highly competitive category of, ‘ Best Brand Performance’. The judges commended our integrated approach in achieving outstanding brand performance and PR generation across Europe. 88% of visitors to the event stated that they were more likely to purchase from Hitachi as a result of attendance.
The Liquid Way are ‘highly commended’ in the [ Brand Experience Awards in the category of best generation of PR, for the launch of Cardinal Place, the Land Securities retail development. The September 2006 launch was featured on both Capital Radio (with an audience reach of 200,000) and on Jonathon Ross's Saturday morning show with a further reach of 1.2 million. Print circulation reached 329,455 with overall circulation, including web, listed at over 770,000.
